Quick Directory of Ethical Terms
Happy Monday! This week, as I reflect on what I want to talk about, I’m reminded of why I started this business: education. For me, it has always been about helping consumers navigate the confusing world of ethical sourcing and find products that align with their values.
I have been working in the fair trade industry for awhile now and even I need to learn the latest terms and definitions companies are using to describe themselves. A few months ago, I wrote a blog about all the different fair trade certifications and their key differences.
Today, I’m going to do a quick run through of the top terms I see being used! It’s important to note as a customer the increased occurrence of “greenwashing” that is happening, as well. This is when companies use terms as a marketing ploy that don’t actually mean anything. For example, changing the colour of their packaging to green and throwing the word ‘natural’ on it.
I know that, even after you read this, questions will come up. And that’s okay! Please reach out to me as I’m more than happy to talk through your comments or concerns. It’s what I love to do! Let’s learn and grow together- remembering that we will make mistakes along the way :)
And that’s it for today! A very quick run down of the top 5 words I see used in the fair trade space. I imagine this won’t be the only blog I do as there are many more terms to discuss: organic, natural, zero waste, eco-friendly, vegan, cruelty-free...the list goes on!
As I said in the beginning, I encourage you to explore what values matter most to you when shopping and find products that align with those.
If you have any questions about where to find them- I’m happy to help!
Have a great week,